Omniture recently announced that they are working with Adobe to: “provide greater measurement of rich media for applications built with Adobe® Flash®, Adobe Flex™ and Adobe AIR™” (source). In my opinion this could cause a monopoly for rich media analytics, but hopefully they would share with the rest of us.
What jumped into my mind first when I heard this was the fact that traditional analytics companies like Nielsen Media Research are losing their share with measuring audiences, especially internet audiences. The second thing that came to mind, and the fact one that affects a lot more of us, is that gathering analytics from most Adobe products will be expensive and on a tight leash.