I’d like to start tracking innovative Utah companies and publishing their online progress, or regress every month. We can use this type of list for a lot of things, but I’d like to show where internet professionals can look to for a good, local, example of good online strategies. As well, it’s pretty neat to think about working for the top firms, if a corporate job is your thing.
Index Description
As you will see, this internet rank index for Utah companies is composed of the estimates from Alexa and Compete rankings, and the two estimates are averaged. The list is then sorted with the highest rank first.
Personally, I’m surprised by the rank of some of the companies over others I thought would be much higher.
| Rank | Company | Alexa Rank | Compete Rank | Average Rank | Index Change |
| 1 | Overstock | 1,334 | 124 | 729 | - |
| 2 | Blue Host | 1,551 | 3,646 | 2,599 | - |
| 3 | Omniture Inc | 8,076 | 8,905 | 8,491 | - |
| 4 | Deseret News | 16,533 | 4,032 | 10,283 | - |
| 5 | Salt Lake Tribune | 19,699 | 5,123 | 12,411 | - |
| 6 | Novell | 11,745 | 16,060 | 13,903 | - |
| 7 | Zions Bank | 36,315 | 5,653 | 20,984 | - |
| 8 | Usana Health Sciences | 21,516 | 22,012 | 21,764 | - |
| 9 | West Host | 30,803 | 26,596 | 28,700 | - |
| 10 | 1-800 CONTACTS, INC. | 55,055 | 5,824 | 30,440 | - |
| 11 | Stampin’ Up | 98,869 | 8,054 | 53,462 | - |
| 12 | Tohitian Noni | 84,423 | 35,830 | 60,127 | - |
| 13 | Utah | 131,550 | 13,226 | 72,388 | - |
| 14 | SEO.com | 58,509 | 92,300 | 75,405 | - |
| 15 | Ski Utah | 140,700 | 13,226 | 76,963 | - |
| 16 | 4life | 52,430 | 105,475 | 78,953 | - |
| 17 | 97th Floor | 103,015 | 66,295 | 84,655 | - |
| 18 | Intermountain Health Care | 186,112 | 15,736 | 100,924 | - |
| 19 | The SCO Group Inc | 102,101 | 111,532 | 106,817 | - |
| 20 | ATK | 185,972 | 30,145 | 108,059 | - |
| 21 | Altiris Inc | 123,626 | 116,802 | 120,214 | - |
| 22 | American Academy of Professional Coders | 232,902 | 39,678 | 136,290 | - |
| 23 | iBAHN | 276,636 | 33,669 | 155,153 | - |
| 24 | Jordan Kasteler | 274,156 | 111,726 | 192,941 | - |
| 25 | Twelve Horses | 311,124 | 121,826 | 216,475 | - |
| 26 | Jibber Jobber | 286,505 | 195,866 | 241,186 | - |
| 27 | Inteliture | 265,290 | 250,845 | 258,068 | - |
| 28 | Utah Web Services | 145,140 | 496,752 | 320,946 | - |
| 29 | Nutraceutical International | 531,056 | 165,741 | 348,399 | - |
| 30 | MWI | 428,288 | 465,314 | 446,801 | - |
| 31 | Icon Health & Fitness | 792,993 | 125,056 | 459,025 | - |
| 32 | SOS Staffing Services | 897,186 | 40,648 | 468,917 | - |
| 33 | Don Loper` | 479,687 | 504,921 | 492,304 | - |
| 34 | Utah Business | 584,044 | 439,401 | 511,723 | - |
| 35 | KLAS | 675,287 | 520,003 | 597,645 | - |
| 36 | Vizad | 589,359 | 809,113 | 699,236 | - |
| 37 | Bungee Labs | 878,067 | 529,821 | 703,944 | - |
| 38 | Pacific WebWorks Inc | 1,234,823 | 256,377 | 745,600 | - |
| 39 | Merit Medical Systems | 1,237,255 | 265,237 | 751,246 | - |
| 40 | Ikano Communications | 903,060 | 640,212 | 771,636 | - |
| 41 | Utah Tech Jobs | 1,055,455 | 493,434 | 774,445 | - |
| 42 | iMergent, Inc | 1,417,782 | 691,732 | 1,054,757 | - |
| 43 | Arkona Inc | 1,529,430 | 753,023 | 1,141,227 | - |
If you have a suggestion for another category to measure or source of data we can use to estimate the most innovative Utah companies, then, by all means - leave your comment below and we’ll take it into consideration next month. I’ve thought about adding the number of back links from Yahoo or a Google Page Rank. I just don’t know yet how to weight each variable. Either way, tell me what you’d like to see. Enjoy!
If you think we should see another company on the list then comment about that too.
