At work we’ve been looking into advertising with Business.com. I’ve been corresponding with them about their systems, ad serving technology, and giving them a hard time – like I always give ad sales reps. A colleague walked in on my phone call with them and was intrigued because he knew something about advertising with them that I didn’t know at the time.
He prompted me to put the call on speaker phone, so I did and muted it as the sales guy kept talking. My colleague, who had advertised with Business.com while in a different industry, told me to key in a couple keywords at Business.com. I keyed in the phrase and we started scrolling down through the results. We got about 2/3 of the way down the page and just like he had predicted there was his previous employer’s listing.
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I’d like to start tracking innovative Utah companies and publishing their online progress, or regress every month. We can use this type of list for a lot of things, but I’d like to show where internet professionals can look to for a good, local, example of good online strategies. As well, it’s pretty neat to think about working for the top firms, if a corporate job is your thing.
Index Description
As you will see, this internet rank index for Utah companies is composed of the estimates from Alexa and Compete rankings, and the two estimates are averaged. The list is then sorted with the highest rank first.
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Omniture recently announced that they are working with Adobe to: “provide greater measurement of rich media for applications built with Adobe® Flash®, Adobe Flex™ and Adobe AIR™” (source). In my opinion this could cause a monopoly for rich media analytics, but hopefully they would share with the rest of us.
What jumped into my mind first when I heard this was the fact that traditional analytics companies like Nielsen Media Research are losing their share with measuring audiences, especially internet audiences. The second thing that came to mind, and the fact one that affects a lot more of us, is that gathering analytics from most Adobe products will be expensive and on a tight leash.
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